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What Is a Title Tag & Meta Description?

Jul 27th - 2min.

What Is a Title Tag & Meta Description?

A straightforward definition in less than 280 words. Let's start with the basics, so that you can already join conversations at the coffee machine: title tags and meta descriptions.

A straightforward definition in less than 280 words.

Excuses such as: "What do I know about SEO ... I'll pass it on to IT" are now a thing of the past. Get out of your comfort zone and get started with search engine optimization yourself. You don't have to be a technical person to boost your SEO score. (Of course, it makes it easier, but challenges are always nice, right?) Let's start with the basics so you can already join conversations at the coffee machine: title tags and meta descriptions.

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Title tag

A title tag is the page title that you see when you come up in the search results. In order to get a higher position in the search results, the title tag of your page or blog must be as specific as possible and contain the most important keywords. Provide each page with a unique title that contains no more than 70 characters otherwise, a part of your title will disappear and that would be a shame. A good title tag can ensure a better SEO score and a higher click-through rate.

Meta Description

This is the description you will see underneath a page title when you appear in the results of a search engine. Ideally, your meta description contains a maximum of 160 characters. It gives you the power to determine how your page should be described in the search results. Add the most important keywords here too and provide a unique and relevant meta description for each page based on their content.

“A good meta description works like an organic advertisement. So use an attractive message with a clear call to action to increase the click-through rate. ” - WooRank

Tip: start your meta description with "Discover everything about", "Read more on", "Learn how to write the ideal blog" ...