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In-house vs Agency

Jul 29th - 2min.

In-house vs agency

The following question often arises: are we going to outsource some tasks, or are we going to solve this “issue” in-house? This isn’t an easy choice and the right solution depends on your company. In this blog, we discuss some disadvantages and advantages so you can make a balanced decision.


Starting a company isn’t easy. The following question often arises: are we going to outsource some tasks, or are we going to solve this “issue” in-house? This isn’t an easy choice and the right solution depends on your company. In this blog, we discuss some disadvantages and advantages so you can make a balanced decision.


Choosing In-house

Why?

As an internal team member, you often have more knowledge about the company than an “outsider”. You have experience with the brand and (normally) you know it inside out. Moreover, you can work more efficiently, for example gathering information goes much easier. If you need a specific document, it’s immediately at your disposal. In general, work is faster completed. An agency has to get to know the company and the product first. Appointing someone within your company can save you some time.

Pitfalls

More knowledge about a company isn’t always a good thing. Sometimes, it affects your perception. An outsider can offer a fresh, objective look.

Consumers quickly judge. They want everything to be clear, and don’t want to encounter any problem. An agency inspects your company like a customer does. Because they, just like the customer, have to get to know you first. It’s a good way to test which impression you give to the outside world.

Maybe internal staff will work more efficiently, but it’s up to you to decide: what’s best? Efficiency or effectiveness? Do you want your campaign to be set up quickly or do you want something that will bear fruit? In agencies, people are specialized in certain tasks, so they have more expertise than a jack of all trades.

Or an agency?

Les Binet and Peter Fiels, two British experts, did 880 case studies searching for the effectiveness of campaigns. This resulted in “Marketing in the Era of Accountability”, an evaluation of these results. It proves that emotional campaigns are 11 times more effective than rational campaigns.

The problem is that an internal department isn’t always objective enough and sometimes can’t see clearly. Agencies on the other hand, have enough expertise and know how to integrate the right amount of emotion in the campaign. In other words, marketeers inside the company are perfectly aware of the advantages of the offered products and services, but an agency will be more specialized in the motivation of the consumer.

It’s a difficult decision: agency or in-house. Do you choose efficiency or effectiveness? Do your employees possess the right skills to qualitatively perform the tasks? What is your time frame? These are all factors you need to take into account. Only you can make the right decision.


In snack format

In-house

  • more knowledge about the company and product
  • efficient
  • jack of all trades

Agency

  • fresh look
  • more specialized in the motivation of the customer
  • often more effective
  • expertise