Drastically Improve Your Website's Loading Speed in 10 Steps
Jul 27th - 3min.
Make sure that visitors don’t click away from your website before it has been opened. Improve the speed of your website and boost your SEO score. Time to turn your website into a rocket!
Did you know that ... E-commerce giants such as Amazon depend on the speed of their website? If their webshop needed a fraction of a second longer to load, they would lose 1.3 billion dollars every year. If that doesn’t prove the importance of a fast website. Time to turn your website into a rocket!
Why your website should be faster than the speed of light
The slower your website, the higher the bounce rate of visitors. Try to keep the load time of your pages under 3 seconds. If your website takes longer than 3 seconds to show up, around 40% of your visitors drop out. The user experience of consumers becomes more and more important. In addition, Google punishes slow websites. A fast website can boost your SEO score and give you a higher position in the search results.
1. One design for each device
The speed of your website is not less important with mobile devices, on the contrary. We have even less patience on mobile devices. If you work with responsive web designs, there is only one version of your website. The design adapts to every device and therefore to every viewport. The viewport is the size of a screen on which a website is displayed.
With responsive codes, you ensure that Google only has to index your website once. One design, instead of all kinds of different versions for mobile devices.
2. Browser caching
Save certain parts of your website on the user's local browser. This way your site is able to load a lot faster when a visitor is returning.
3. Optimize images (for mobile)
- Ask yourself if all these visuals are really needed?
- Adjust the file format of your images
Go for WebP in the first place, this format ensures a large compression + 30% without compromising on quality. Otherwise, choose one of the following options: JPEG for normal photos (without transparency), SVG for scalable illustrations and PNG for images with a transparent background
- Compress and resize images
Delete metadata, such as the time and date of photos. Experiment with the quality settings of your photos and see what it can mean for their loading speed.
- Test different charging techniques
Lazy loading is a technique by which photos under the fold are only loaded when necessary. Using placeholders or progressive JPEGs can also help you improve the speed of your site.
Photos with a resolution of 72 dpi are sufficient for the web, with Photoshop you can easily reduce the resolution of images. The free Image Optimizer tool can also help you optimize your images for online use.
4. Avoid plug-ins
Or special types of web content, such as Flash, Silverlight or Java, so that your website can be viewed on any device.
5. Use a fast server
With a broken engine you cannot drive fast, with a bad server your website cannot load quickly either. Try not to save too much budget on your hosting, because then everything can be lost effort.
6. Choose one analytics tool to track your site traffic
Google Analytics remains one of the most used tools for this.
7. Shrink files with GZIP compression
This way the files that are sent to a browser are smaller. How you can activate this functionality depends on your hosting service.
8. Use Accelerated Mobile Pages
An AMP is a page from which all codes that had a negative influence on the speed of a web page were filtered out. With this AMP validator you can check whether your pages load quickly and are user-friendly. Add custom tags to images, so you can automate their compression with AMP.
9. Avoid redirects
Someone who’s searching for a certain URL, forwarding to another one is everything but good for your SEO.
10.Reduce cookies and remove unnecessary ones
Do you want to know how your website is performing and how you can improve its loading speed? Then use Google PageSpeed Insights. The Google Lighthouse chrome plugin is also extremely useful to improve your SEO score. You can run this automated open-source tool on all your web pages.