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An Introduction to Growth Marketing

Jul 22nd - 2min.

An introduction to Growth Marketing

Marketing is rapidly changing. We can’t keep doing the same things, before we know it they are outdated. Or maybe your competitor found a better strategy in the meantime. That’s where growth hacking or growth marketing comes in. Learn what it means and why it’s indispensable for your company.

Marketing is rapidly changing. We can’t keep doing the same things, before we know it they are outdated. Or maybe your competitor found a better strategy in the meantime. That’s where growth hacking or growth marketing comes in. Learn what it means and why it’s indispensable for your company.


What is growth hacking?

To be successful (and to keep it that way) it’s crucial to keep innovating. With the traditional way of working, it takes months for companies to draw up strategic and tactic plans. That’s way too long, and as you know: time is money. With growth hacking, you do things vice versa. It’s about testing as many propositions as possible, to track all data and to evaluate what works and what doesn’t. Isn’t the experiment effective? Throw it away. Only implement successful experiments. The gathered data will help you make this decision.

An important note is that you need to draw up your goals in advance. Which qualifications do your actions have to meet?

Two reasons why you should be interested in growth hacking

Time is money

There aren’t many start-ups with a large marketing budget to draw up an extensive strategic plan. Let alone, not having the certainty that it will work. Growth hacking is all about spending small budgets and a minimum amount of time to test the better investment option.

Stand-out

The market is very saturated, you have to stand out. InvisiblePuppy described it as:

“Your industry is trapped in a gigantic storm. Many will drown. Only a few will survive.”

What will make sure that you don’t drown? Be Innovative and stand out. That’s what growth hacking is all about: testing an innovative idea with a relatively low cost.

An example

A start-up wants to expand its social media channels. Twitter is an option, but the company isn’t sure it will reach their target audience. With growth hacking, a Twitter profile is made and during a short period of time kept an eye on. Is it working? Implement it. Not so effective? Delete it.

It’s ineffective to do some random experiments, but it’s perfectly possible to set some goals in a short span of time. Test some tools and evaluate them. Growth hacking can save you time and money. What do you want more?


In snack format

  • With growth hacking, you test as many assumptions as possible to evaluate which experiments you reach your goals.
  • You don’t need a large budget or a lot of time.
  • An innovative idea? Just test it!